The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. Ladies First: Roxanne Shant Talks Preserving Hip Hop With Rock The Bells Festival & Giving. This cookie is set by GDPR Cookie Consent plugin. Latest News on HotNewHipHop Updated daily. The cookies is used to store the user consent for the cookies in the category "Necessary".
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. It wasn't always that easy for a hip-hop artist to partner with a multinational.Necessary cookies are absolutely essential for the website to function properly. Browse articles featuring the hottest Hip Hop gossip and important community updates. It's responsible for hooking up Combs as the voice on the Microsoft Xbox commercials and for his appearance in the ad campaign for Coca-Cola's Sprite Remix. Stay up to date with the latest Hip Hop news straight from The Source. As well as being the internal marketing arm for the Bad Boy recording company, Blue Flame is a full-service marketing agency with $12 million in billings last year.
They have that hip-hop spirit - nothing getting in my way, nothing stopping me from getting where I want to go," says Spencer. "It's great to see all those guys getting behind these young kids. Who could be next? Jameel Spencer, president of Blue Flame Marketing and Advertising, which is part of the $300 million (revenue) Bad Boy Entertainment, sees potential in Pharrell Williams, Eminem and Usher. It's harder to get played on the radio, and there are distractions from cell phones and TV," says Russ Crupnick, vice president of NPD.īut not every artist has what it takes to become a mogul. "Especially with younger audiences, there's a huge battle for a share of their wallet, eyes and ears. Throughout the music industry, artists are branching out and looking for incremental opportunities to grow their business and make more money. Diddy" Combs, owner of the Bad Boy Entertainment conglomerate.Īccording to market research firm NPD Group, hip-hop CD sales hit $1 billion in 2003, due largely to top sellers from Eminem and 50 Cent. "The reason why he is so successful is because of the arrogance of the established companies," says Griffin.Īlthough Simmons was the first, his road to success has been followed by many others, from Damon Dash and Jay-Z, the owners of the Roc-A-Fella kingdom, to Sean "P. The Latest Hip-Hop News, Music and Media Hip-Hop Wired - Premier Destination For The Latest On Hip-Hop Culture & Urban Lifestyle. Entrepreneurs ended up dominating the industry. At that time, rap artists were selling music out of cars and at parties. He and Rick Rubin founded Def Jam Recordings in 1984 in a New York University dorm room with a $5,000 investment. He recently sold his apparel company, Phat Fashions, to Kellwood for $140 million, but will remain CEO. The original hip-hop mogul, has his hand in every piece of the pie, from apparel to cell phones to videogames. The Russell Simmons' empire is well placed to garner a big chunk of that.
#HIP HOP NEWS PRO#
And this is a record by DJ DSK, a British expatriate now based in China whos assembled a pro tem super-group of English Hip-Hop artists collectively known as the All Stars, released as a tribute to the crew. According to SLMG's research, this group has $1 trillion in spending power. Theres a new Juice Crew in town, yes even newer than Juice Crew 3rd Millennium: a Shanghai-based B-boy crew.
Since 2017, Hip Hop News Uncensored has been providing original, unbiased content and. SLMG says its customer base is the 45 million hip-hop consumers between the ages of 13 and 34, 80 percent of whom are white. Hip Hop News Uncensored Inc is the Worlds Leader in Hip Hop Content. Hip-hop has grown well beyond the urban market since the genre's first hit, "Rapper's Delight," was released in 1979.